Jenny Holzer

1. Identify her message
 Creating truisms by using commonly held truths and cliches. Deliberately displaying challenging opinions, most often being contradicting. Her hope was to sharpen the awareness of all viewers of today's world. I personally believe that Jenny exposes what we are all thinking, but to afraid to say out loud. “Holzer’s works have a strong political emphasis, questioning how information is both controlled and received in the public domain."-Tate Collection's website
2. Identify her medium
Mass media and advertising, eventually leading to electronic displays, such as the giant advertising board in Times Square, New York. 
3. Who is her audience?
Her audience varies upon her placement of each piece of art. When she displays her artwork by using large public electronic displays, she is reaching a larger audience that wouldn't necessarily be exposed to art as often as those who view art in gallery's.